BLOOM BOX

Bloom Box is a florist brand re-design developed as part of my A-Level graphic design coursework. The project reimagines a traditional florist as a modern, online-focused brand, combining expressive illustration with a refined and cohesive visual identity.

Inspired by Art Nouveau, organic forms, and flowing lines, I created a brand that reflects movement, elegance, and harmony, mirroring the natural qualities of flowers. The identity focuses on symmetry, balance, and minimalism, allowing decorative illustrations and typography to work together seamlessly across branding applications. This project highlights my interest in illustration-led branding and creating visually expressive visual identities that remain clear and functional.