ALPHEX

Alphex is a ski and snowboard apparel brand developed as part of my A-Level graphic design coursework. The concept explores the intersection of high-performance winter sportswear and bold, contemporary visual identity, allowing wearers to express creativity on the slopes.

For this project, I explored illustration, animation, and branding, creating a rebrand focused on experimental design techniques such as neo-morphism, glass morphism, layered compositions, and embossing. The identity was applied across digital and physical products, including mock-ups and visual branding outcomes, with a strong emphasis on balance, negative space, and modern aesthetics. This project reflects my interest in combining functionality with expressive design, and in pushing creative boundaries within performance-led industries.