PURE SKIN

Pure Skin is an organic skincare brand concept developed as part of my A-Level graphic design coursework. The project explores a calm, natural, and transparent approach to skincare branding, inspired by coastal textures, soft colour palettes, and nature-led design. I created a complete visual identity for the brand, including logo design, alternative logo variations, illustrations, typography, website design and a cohesive colour system. The branding was then applied across packaging, product mockups, and digital assets to ensure consistency and versatility across different platforms.